Win with words
Text plays a big role in creating a memorable and enticing brand. For SmartLipo, a new cosmetic treatment center, it was central to attracting clients. Explaining the process and easing the fears and anxieties of potential clients was the focus of the printed collateral we created for them, as well as an informational video narrative.
promote the process
SmartLipo needed to compete in an aggressive market and promote a liposuction technique new to the region and much gentler than traditional techniques. Since SmartLipo is a brand name, we developed a marketing strategy that promoted the process and created a website name based on the same concept – TheGentleLipo.com.
a successful stationery system
No corporate identity program is finished without a complete integrated stationery system. Graphic Impact took all factors into consideration. Color, typography, graphics and even paper stock were carefully chosen to represent the new SmartLipo brand. Expectations were exceeded in all areas of this stationery system.