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Could Not Having a Website Hurt Your Business? (Part 2 of 2)

in Digital marketing
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Following are a few more reasons to consider regarding why not having a website can be detrimental to your business.

RELATIONSHIP BUILDING
Prospective clients want to know who they're about to deal with, and web analytics show that the "About" page of most sites is usually clicked on the most. This is your opportunity to promote the most important things that define your company and make it shine. Educate visitors about your company's vision and core values. Back up your statements about responsiveness with solid, current testimonials.

Showcase your products or work with beautiful photographs of past projects. The power and effectiveness of a well-done website is that most clients will feel they know you before they call or come through your door and have already made the decision to start a relationship with you.

A GOOD CHAIN REACTION
The exponential marketing possibilities a good website can provide are truly amazing. If created properly, there are boundless opportunities for your site to show up in search engines as well as social media websites, which in turn can lead to new customers and relationships. In addition, direct mail, and internet advertising can drive more people to your website. A good marketing agency partner will assist you in determining which is right for your business and budget.

CUSTOMER CONVENIENCE
Let's face it—we're all pressed for time these days. As a result, much online customer research is done around the clock. So what happens when a business closes at night or on the weekends? The web never shuts down and allows future customers to find you day or night, seven days a week. Now that they've done an initial analysis on your products or services, their first interaction with you can be on their terms and comfort level; phone, fax, email or carve out time to visit your brick and mortar shop.

So no more excuses— ignite your presence!

Tags: Digital marketing

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    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

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  • “As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.” “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

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    J.C. Wallace, President, Troy Area Chamber of Commerce, Troy Development Council